Listen to Exigent Director of Marketing Gennifer Biggs as she walks through the pros and cons of using generative AI for marketing and other business communications. You’ll learn more about:
- Pros and cons of generative AI
- Cautionary tales about GenAI content
- Ethics and legalities of GenAI
- Will GenAI turn you into a marketing superstar?
- When and where you SHOULD use GenAI
- Best practices
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