Written by: Daniel Haurey on 12/29/14

Over the holiday break, I picked up a complimentary copy of Industry Magazine (NJ Edition) at Ray Catena Range Rover, Jaguar.  The publication, right at home in this luxury auto dealership, bills itself as an upscale print magazine that brings to life the world of fashion, entertainment, and luxury lifestyle for tastemakers and trendsetters.  I enjoyed it very much and intend on subscribing to it.personal-foul

The magazine is likely a great place to advertise if you are in the business of offering high-end products and/or services to the affluent NJ market.  For example, custom luxury home builders, exotic car dealers and jewelers would feel right at home in it.

As I was perusing the pages, I focused in on one of the advertisers – and there it was.  The dreaded AOL email address.  Really?  Ouch.  I’m not going to sit here and rehash how this portrays this business.  People have already done that, several times.  Suffice it say, if a business doesn’t care enough about their image to make such a simple change and move forward with the rest of the modern world, I won’t even consider giving them my business.  First impressions are everything and these guys completely blew it.