Over the holiday break, I picked up a complimentary copy of Industry Magazine (NJ Edition) at Ray Catena Range Rover, Jaguar. The publication, right at home in this luxury auto dealership, bills itself as an upscale print magazine that brings to life the world of fashion, entertainment, and luxury lifestyle for tastemakers and trendsetters. I enjoyed it very much and intend on subscribing to it.
The magazine is likely a great place to advertise if you are in the business of offering high-end products and/or services to the affluent NJ market. For example, custom luxury home builders, exotic car dealers and jewelers would feel right at home in it.
As I was perusing the pages, I focused in on one of the advertisers – and there it was. The dreaded AOL email address. Really? Ouch. I’m not going to sit here and rehash how this portrays this business. People have already done that, several times. Suffice it say, if a business doesn’t care enough about their image to make such a simple change and move forward with the rest of the modern world, I won’t even consider giving them my business. First impressions are everything and these guys completely blew it.
Daniel Haurey Jr. is the president and founder of managed IT services provider Exigent Technologies, which he founded in 1997. Under his leadership, the MSP has earned accolades ranging from Channel Futures MSP 501 to being named SonicWall’s 2024 MSP Growth Partner of the Year. Dan is a true entrepreneur, dedicated to growing, investing in, and mentoring small businesses. You can find him on LinkedIn, where he regularly posts about technology, business, leadership, and community.